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Why Google reviews are so important

[/vc_column_text][vc_column_text]One bad review on Google Receiving a bad response can always happen. You don't even have to have done anything wrong. Often, it's enough that your customer is having a bad day. Below, we'll explain how you can... Delete bad Google reviews You can learn how to deal with these and what other options and alternatives there are to combat bad Google reviews.

You've probably experienced this yourself: You've had a long day, you're hungry, and you're looking forward to finally going out for a meal with a friend. You arrive at the restaurant, see one of your favorite dishes, order it, and… it tastes awful. The highlight of your day has just been ruined. You're so angry and want to vent, so you leave the restaurant a bad Google review. Bam, boom, done. A satisfaction for you, a blow for the restaurant. Almost everyone has probably experienced and shared a similar situation. However, the ability to publicly express this opinion via a review platform is still relatively new. Anyone can learn about your experience through Google, and anyone can (negatively) review businesses on Google, regardless of whether they were actually there, simply dislike you, or have some other reason. However, a bad Google review is no reason to panic and immediately contact your lawyer. Dealing with bad situations is a skill that needs to be learned and, with the right approach, can even give you an advantage.[/vc_column_text][/vc_column][vc_column width="1/6"][/vc_column][/vc_row][vc_row full_width="stretch_row_content" css=".vc_custom_1558947131000{padding-right: 4% !important;padding-left: 4% !important;}"][vc_column width="1/6"][/vc_column][vc_column width="2/3"][ultimate_spacer height="35" height_on_mob_landscape="45" height_on_mob="45"][vc_column_text]

Content

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  1. Everything about bad and good Google reviews
  2. How to properly handle Google reviews
  3. Delete bad Google reviews
  4. What if the review isn't deleted?
  5. Google Reviews Netiquette – How to deal with criticism correctly
  6. How to get more good Google reviews
  7. Summary: Key takeaways about intuitive eating

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Everything about bad and good Google reviews

[vc_column_text][vc_column_text]Everyone uses Google daily to find things. Whether it's products, answers to questions, or specific companies, Google is as much a part of our daily lives as breathing. Since Google is so important in everyone's everyday life, it's naturally crucial for you and your business how well it's perceived. That's why publicly visible good and bad reviews on Google are a very important aspect of online marketing. After all, Google reviews not only reflect your company's reputation but also help you rank higher in Google Maps results.

Google reviews significantly influence customer behavior, as customers now trust these reviews just as much as recommendations from close friends. Therefore, your success can quickly hinge on your reviews.

If you have many positive Google reviews, you will most likely attract many new customers who will probably be impressed by you. If you have negative reviews on Google, you will probably hardly be suggested to searchers, and if they see your listing on Google, they are unlikely to contact you if you have such poor Google ratings.

The tricky thing about Google reviews is human nature. If someone is impressed with you, they'll be happy and accept it, hardly bothering to leave a positive review on Google. If the person is disappointed with you, as in the example above, the motivation to write a bad Google review is strong, because we humans all want fairness, and this is especially true in the case of a bad review on Google.

The prerequisite for leaving a Google review is that the reviewer has their own Google account (which is always the case for Android smartphone users) and that your business is represented on Google (if you aren't directly listed, Google will do it for you). The only requirement for the reviewer's Google account is a username. No real name, no address. Therefore, Google reviews are generally anonymous, which makes it even easier for customers to give you a bad review, since the reviewer cannot be held responsible.

What can often make Google reviews "dangerous" is that they don't just use stars for ratings; users also have to write a review. If someone is really angry with you or so disappointed with your service, the reviews can often be very hurtful, such as warning others about you and your service because it was so bad.

Unlike the requirement for a Google account to write reviews, no Google account is needed to view reviews, meaning that anyone can see both the good and bad reviews. height_on_mob=“45″][vc_column_text]

How to properly handle Google reviews

You get a notification that person XY has rated you, you see the rating, and you pause for a few seconds. Shortly after, you realize what they wrote, and your pulse races to an almost unmeasurable level. Of course, criticism is often unpleasant, but it's a part of life. So don't get upset, take a deep breath, and keep reading.

There are now two scenarios involving these negative reviews. The first is when a customer genuinely criticizes your service or offer and does so in a respectful and constructive manner. Here, your company can score points by engaging in a dialogue with the Google reviewer, addressing the issue, and working with the customer to find a solution. You might even be able to persuade the customer to change their review.

This type of communication has the advantage that other customers recognize your commitment and choose you precisely because of how you deal with your customers' problems.

The second case is more difficult and all the more annoying. Case two involves a person who left you a bad review on Google without explanation, in order to harm you and your business.
Here, your only option is to try to have the bad Google review removed.[/vc_column_text][/vc_column][vc_column width="1/6"][/vc_column][/vc_row][vc_row full_width="stretch_row_content" css=".vc_custom_1590745735151{padding-right: 4% !important;padding-left: 4% !important;}" el_id="3"][vc_column width="1/6"][/vc_column][vc_column width="2/3"][ultimate_spacer height="35" height_on_mob_landscape="45" height_on_mob="45"][vc_column_text]

Delete bad Google reviews

[vc_column_text][vc_column_text]Getting bad Google reviews deleted can be difficult, but it is basically possible, even without a lawyer.

To have a negative review removed, you need to contact Google and Google My Business Support directly. Google itself clearly states which reviews are not allowed. You can find more details in the Google My Business Guidelines (link).

In order to delete a negative review, the negative review must meet one of the following criteria:

  • Spam
  • Fake content
  • Illegal content
  • conflicts of interest
  • Off-topic content (such as reviews that have absolutely nothing to do with your business)
  • Click prompts or links and advertising links
  • Sexual content (harassment, etc.)
  • Offensive content
  • Dangerous or derogatory content
  • Identity theft (someone impersonates someone else)

If any of these conditions apply, you can request deletion from Google My Business. To do this, visit your Google My Business account, select "Reviews" from the menu, and then click on the relevant review (relatively small and inconspicuous) to report it as an inappropriate Google review.

You will now be redirected and must enter your contact email address and a detailed description of the negative Google review violation. Then simply click "Submit" and wait, as it usually takes some time from reporting the negative Google review to its removal. What you can do until then is respond to the review in a friendly and objective manner.[/vc_column_text][/vc_column][vc_column width="1/6"][/vc_column][/vc_row][vc_row full_width="stretch_row_content" css=".vc_custom_1590745739603{padding-right: 4% !important;padding-left: 4% !important;}" el_id="4"][vc_column width="1/6"][/vc_column][vc_column width="2/3"][ultimate_spacer height="35" height_on_mob_landscape="45" height_on_mob=“45″][vc_column_text]

What if the review isn't deleted?

[vc_column_text]If your review is not deleted, you still have two options:

  1. Taking legal action against a bad Google review is often difficult, as the user usually cannot be located.
  2. Respond appropriately to the review and collect more positive reviews to increase your average rating on Google. For this, you can use our Google review cards, for example.

What you shouldn't do

What you shouldn't do is buy Google reviews to raise your average rating, because that is unfortunately illegal and can cost you dearly. Instead, use legal methods through your real customers, such as the aforementioned Google review cards and Google review campaigns.[/vc_column_text][/vc_column][vc_column width="1/6"][/vc_column][/vc_row][vc_row full_width="stretch_row_content" css=".vc_custom_1590745744314{padding-right: 4% !important;padding-left: 4% !important;}" el_id="5"][vc_column width="1/6"][/vc_column][vc_column width="2/3"][ultimate_spacer height="35" height_on_mob_landscape="45" height_on_mob=“45″][vc_column_text]

Google Reviews Netiquette – How to deal with criticism correctly

[vc_column_text][vc_column_text]Handling Google reviews correctly requires skill.
Before you respond to reviews, please always consider the following points:

  1. Be nice and friendly!
    No matter how harsh or mean a Google review may seem, always respond politely. Responding irritably will only reinforce the negative review and deter new customers.
  2. Don't justify yourself
    It's often tempting to react with a "Yes, but..." However, that won't get you anywhere, neither in real life nor on Google. Accept that something went wrong and promise to do better.
  3. Accept mistakes
    Criticism is always important for your progress. If the bad Google review is justified, then own up to your mistake, acknowledge it, and convince the customer that things will be better next time.
  4. No standard answers

We all certainly have little time in our daily business, but you should never dismiss your customers (regardless of whether they leave good or bad Google reviews) with standard replies. That reflects poorly on you.

  1. say thank you

If someone has given you a positive review on Google, say "Thank you," because it's the right thing to do and strengthens customer loyalty.[/vc_column_text][/vc_column][vc_column width="1/6"][/vc_column][/vc_row][vc_row full_width="stretch_row_content" css=".vc_custom_1590745749115{padding-right: 4% !important;padding-left: 4% !important;}" el_id="6"][vc_column width="1/6"][/vc_column][vc_column width="2/3"][ultimate_spacer height="35" height_on_mob_landscape="45" height_on_mob=“45″][vc_column_text]

How to get more good Google reviews

To get more good Google reviews, you should always encourage your customers to do so, because no customer knows how important they are to you. You can ask your customers to review you, but this will often be ineffective because they will simply forget.

We from empfehlio We offer you a good and simple solution to motivate your customers in the form of Google Evaluation cards, who ask your customers for a review, to rate you positively on Google. To offer your customers an additional incentive for leaving reviews, we also offer you the option of linking deals and contests to the reviews.[/vc_column_text][vc_single_image image="1917" img_size="full" alignment="center"][/vc_column][vc_column width="1/6"][/vc_column][/vc_row][vc_row full_width="stretch_row_content" css=".vc_custom_1590745755491{padding-right: 4% !important;padding-left: 4% !important;}" el_id="7"][vc_column width="1/6"][/vc_column][vc_column width="2/3"][ultimate_spacer height=“35″ height_on_mob_landscape=“45″ height_on_mob=“45″][vc_column_text]

Summary: Key takeaways about intuitive eating

Google reviews are both a blessing and a curse. Positive reviews propel you forward, negative ones hold you back. To combat negative Google reviews, communication is key, and if necessary, you can report the issue to Google My Business Support.[/vc_column_text][/vc_column][vc_column width="1/6"][/vc_column][/vc_row][vc_row css=".vc_custom_1558966371922{padding-right: 4% !important;padding-left: 4% !important;background-color: #f7f7f7 !important;}"][vc_column][ultimate_spacer height="85" height_on_mob_landscape="45" height_on_mob="45"][vc_column_text]

Therefore empfehlio!

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One of the decisive arguments for booking or purchase decisions are the reviews on Google and Tripadvisor, the recommendations on Facebook, or the opinions of influencers and people on Instagram.
empfehlio We simplify online reviews and recommendations for your business by providing a physical and easy-to-use interface between your local business and the digital world. It's that simple. empfehlio!

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You want to get started with Google reviews but you're still missing the right profile?

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We from empfehlio Ensure that you are properly represented on Google and that your customers can leave you convincing online reviews and recommendations.

What are you waiting for?

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You can find answers to all your questions in our FAQs.

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